The holiday season is coming up and many attorneys will see a spike in cases due to some basic elements…….
Drunk Driving (Thanksgiving through New Year’s)
- The period between Thanksgiving and New Year’s is marked by many social occasions that often involve alcohol, including dinners, holiday parties and the like.
- Clients need to know their limits-and their state’s DUI laws. Can clients legally refuse a breathalyzer test? Do teens and drivers holding commercial licenses face stiffer penalties if they are found guilty of drunk driving?
- A drunk-driving conviction can have consequences in many parts of a person’s life, including on the job, the cost and availability of automobile insurance and more.
Personal Injury /Auto Accidents (Thanksgiving through New Year’s)
- More autos will be on the road traveling for the holidays or searching for that perfect present.
- Trends tell us that there will be more car accidents, motorcycle accidents, etc from the increased holiday road warriors.
When things like this occur, people will be going to GOOGLE and Lawyers.comsearching for an Attorney. In addition, social media sites such as Facebook will be used by those that are looking to get a referral for these situations that occur.
WILL YOU BE FOUND?
SANTA ONLY COMES ONCE A YEAR!
You have taken the plunge and decided to open the doors of your own firm. Advertising on Lawyers.com and Google is a fantastic way to get attention. In this case, you will want law firm marketing professionals like those at LexisNexis to help design a marketing campaign that will drive appropriate traffic to your website. I recommend a strategic approach to becoming visible. An event at your office, a strong website that is clear and easy to navigate, SEO (Search Engine Optimization), a Blog, Social Media, placement on Facebook, LinkedIn, and Twitter, and listings in law firm directories such as Martindale and Lawyers.com. We understand the law field and strictly work with Attorneys to help them grow their practice. Our content is developed by former attorneys, paralegals, and copywriters. Please reach out to us so that we can help you achieve higher placement on search engines such as Bing, Yahoo, & of course Google.
The No. 1 mistake I see lawyers make when marketing themselves is failing to be active online. LexisNexis® just announced that reveals that 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process.* This means that attorneys must have a Web page or blog as the cornerstone of their online marketing. Further, every time a new article or blog post is published, a lawyer should share it on Facebook, Twitter, LinkedIn and Google+.
To build a following, a blog should be updated at least once a week, if not more often. A blog allows attorneys to demonstrate their expertise and discuss legal issues that consumers face. The more content that is created, the more there is for Google to index.
This can be a lot of work, so I recommend that attorneys enlist LexisNexis which can set up your blog and Web page and actually write a first draft of all the material you put online.
- It’s important for lawyers to publish FAQs (“frequently asked questions”) online that discuss a potential client’s problem — not just practice area descriptions — because people often start by researching their legal issue, not by searching for a particular lawyer. Smart lawyers put content online that gets them found earlyin a person’s search.
- An attorney must be facile and comfortable with the Web, blogging and social media. With the huge growth in social media, a potential client’s friends, co-workers and colleagues are online — and so the attorney must be online too.
- Along with online sources, referrals are a significant source of new business for lawyers. Accordingly, attorneys should find their counterparts and set up express referral arrangements. For example, a litigator should seek out transactional lawyers. Social media is a great way to meet referral sources.
- Smart lawyers join and become active in trade associations and organizations that their clients belong to. Many associations have online groups and networks, and they make it easy for an attorney to meet a potential client online — and then pursue the relationship in person.
- The new TRiG research shows that Lawyers.comSM is the top-cited online legal resource mentioned by consumers who sought an attorney in the past year, following Google.* Consumers are accustomed to reading reviews online, on websites like Yelp and TripAdvisor. When a consumer cannot find any information about a lawyer online, this is a major turnoff. Furthermore, consumers don’t like it when they cannot find a rating of a lawyer online. The place to turn is Lawyers.com, which carries profiles of hundreds of thousands of lawyers, who can invite their clients or fellow attorneys to rate them. Consumers want to know a lawyer’s clients rate them highly, and whether fellow lawyers respect them.
The “old-fashioned” methods for finding lawyers are still in use — people will always check with friends, family and co-workers to find a lawyer. But there is one thing you can be sure about — people will double-check that recommendation online.