Personal Injury Lawyer Sacramento/Personal Injury Attorney Sacramento

 

social-media-icons-300x290If you are a personal Injury Lawyer in Sacramento, CA then please reach out to me in order to help you gain more clients on GoogleFacebookYahooBing, and many other areas on the web. This blog is to show the value of Social Media on the web. Please visit my website MediaSmack for more information that we can provide to help you appear much higher on Page 1 of Google for Personal Injury Attorneys in Sacramento or Personal Injury Lawyers in Roseville. Our contact number is 415-988-2070!

 

Stryker Hip Replacement Lawyer

In June 2012, Stryker  initiated a voluntary recall of its Rejuvenate and ABG II modular-neck hip stems. While modular-neck hip stems provide surgeons with an option to correct certain aspects of a patient’s anatomy and hip biomechanics, we decided to voluntarily recall these modular-neck hip systems due to the potential for fretting and corrosion at the modular-neck junction which may result in ALTR (adverse local tissue reactions), as well as possible pain and/or swelling at or around the hip.

If you are are a Stryker Hip Replacement Lawyer and want to gain more of these clients, then please contact me immediately! You are missing placement onGoogleYahooBing, & Facebook. You may also want to speak to me about starting a BLOG for your firm in order to gain placement on these search engines.

Aviation Attorney San Francisco / Aviation Attorney Oakland

Aviation Law in San Francisco & Aviation Law in Oakland are hot topics right now because of the crash of Asiana Flight 214 at SFO . This SFO crash was atragedy and there are many families that are going to need help sorting out what their legal rights are in these matters. When a victim is looking for an Aviation Lawyer in San Francisco or anywhere else in California they are going to be going to not only GOOGLE & BING  but also LAWYERS.COM! I can help you promote your firm anywhere on the internet where someone is looking for an attorney!

 If you are a personal Injury Attorney and are looking to help these victims fight the big Airline Industry, then please reach out to me!

Do Paid Ads on Google Work?

You are probably like most people and cannot seem to figure out whether to spend the bulk of your budget on Paid Ads or PPC campaigns. What a law firm needs to think about what options you have in order to get to Page 1 on a GOOGLE results page. If your firm is not located in the PPC or Sponsored Ads, then your only option is to have an aggressive Search Engine Optimization (SEO) campaign for that particular search phrase. However, the problem with Search Engines such as Google is that the way search results are produced is always changing. SEO does not give any guarantees that your firm will be on Page 1 of Google for every type of phrase or search term that you want to be found under.

 

Paid Search is a budgetary item. GOOGLE has conducted extensive research to come up with the pricing for these ads for each keyword and for each geographic area you wish to promote your firm in. Think about it like this, Google makes 97% of its income from Paid Ads that are purchased. If they were not effective then people would simply not pay to be on Page 1 of Google. Now just think about what I said, Page 1 of GOOGLE. If you are wanting to gain more clients and make more money, then being in the top spot when someone is searching for your services is CRUCIAL!

 

Many times, a firm cannot wait 6-8 months for SEO to start taking effect. They need clients now! If they choose to spend a few thousand dollars per month to move up the ladder on a Google search, then after this long time period, they have less cash flow. Also, they have not gained any new clients in the time it took to gain this exclusive Page 1 real estate. Invest in Paid Ads that can be up and running immediately and working to gain a firm more clients NOW, instead of waiting to receive a return on investment so many months down the road!

 

It really is the “light switch” approach to expanding one’s firm and gaining more clients.

 

Advertise on Google

google

If you are thinking about advertising your firm on GOOGLE or BING , then I recommend that you seek out a Legal Marketing Expert . It is best to have the knowledge and training from those that have actually been trained on campus at Google. There are too many other companies out there that claim to know how to produce results for online marketing. If you are a Personal Injury Attorney, Criminal Lawyer, DUI Lawyer, Family Lawyer, or Bankruptcy Lawyer in Oakland, Hayward, Fremont, Fairfield, or Napa, then please give me a call. Stop wasting your money!

WebSite Redesign: 4 SEO Considerations

Whether you’ve already decided to go responsive or you’re still considering a responsive site redesign, there are some things you’ll need to look out for from an SEO standpoint.

Above the fold issues, content strategy, internal links, and mobile specifics can trip you up.

Before we begin, there’s an important distinction between cosmetic and full redesigns. This distinction primarily comes down to one thing: are URLs on your site changing? Changing URLs is a game changer and adds a number of steps that you need to take in order to have a successful transition from an old site to a shiny new one.

The following analysis focuses on common issues with cosmetic redesigns, moving from a non-responsive site to a responsive website design

1. Above the Fold Considerations

Homepage Above The Fold Area (Desktop)

This is where it starts to get awkward with the web designers. The thing to keep in mind as project owner broadly, and as a SEO specifically, is to make your wishes known to the designers early in the process, prior to and during the wireframe process.

Responsive design, kind of like the blow out, has it’s own style and look, which may at times conflict with some best practices for SEO. One area of conflict is use of above the fold real estate.

Responsive design is visually very much about whitespace and letting different elements breathe. However, elements that are critical to internal linking and user accessibility from the homepage tend to get pushed down under giant banners.

Large banners and sliders, which are so common on responsive sites that come back from web designers, often result in visitors having to scroll down to see links in menus that were easily crawlable before the redesign.

Make sure your main categories are somewhere above the fold on your homepage template. This is critical – especially for an ecommerce site going responsive.

One simple way to fix the issue: find savings to push linked content up. This can be done a number of ways, but some strategies include reducing the size of banners, reducing white space, and adjusting fonts.

Above The Fold Content Issues

Another big responsive issue is getting some non-linked text above the fold. Responsive design is very visual, and content strategy is often set aside (more on this in a moment).

One really big issue at the homepage and category level templates is that there is almost no content above the fold, when you look at the desktop view.

Search engines may be evaluating placement of content on the page. Having content above the fold versus a big block of SEO content just above the footer may be assigned a different value by search engines.

If you have little or no non-linked text above the fold and your prior site did have text above the fold, this is something to note and work on adjusting with your designers.

2. Content Strategy Considerations

There are a number of considerations for content strategy when converting to a responsive design. Beyond the loss of non-linked text that is common in responsive design, keyword density for specific phrases in non-linked text and links is often lost. Spot test for this on each of your major templates during your redesign.

content-comparision-keyword-usage

 

One helpful keyword density testing tool is the Side by Side SEO Comparision Tool. The cool thing to note about this tool is that it does a count of one-word, two-word, and three-word keyword phrases on a given page.

Ideally, any given page you analyze should have a balance of the following elements, like a fine wine:

  • Short-tail and longer-tail phrases, including relevant variations and modifiers that are relevant to the page.
  • A keyword density that isn’t disproportionately weighted to any one particular phrase.
  • Keywords appearing as linked or non-linked text on the page.

At each level of your site, there should be a nice balance of the above elements for the number of words you have on a given page, on average. During redesigns, and especially during responsive redesigns, some of this tends to often be stripped out.

To test for this, enter your existing site URL and the staging URL for that page on the new site, and compare. Doing this comparison lets you know if your keyword density balance has been thrown off or if it was poor to begin with and ought to be improved with the redesign.

3. Internal Linking Considerations

Internal linking is a huge consideration during any redesign. Often times, especially with ecommerce responsive redesigns, poor internal linking strategy gets passed on from the old site or beneficial internal linking and menus are removed.

One thing you will notice about old sites is that they are naturally very well internally linked. However, as design practices have changed, now it’s all about minimalism. Your naturally good internal linking may be lost.

With responsive sites, often the categories are internally linked OK, but go a level deeper, to the product level for example, and the internal linking tends to drop drastically. Also, beyond just for upselling and cross selling purposes, having good internal linking here is very important for SEO.

linking-structure-of-page-internal-linking

 

One super simple way to do a check for this is, again, using the Side-by-Side SEO Comparison Tool. When you’re running sample pages for all given template types, make sure to check how many outbound links are on the page for all given template types.

Make sure pages higher in the information architecture are well linked internally. Also make sure lower level pages in the information architecture are well linked to from higher level pages and are well cross linked – this bit is especially important for ecommerce sites.

4. Mobile Considerations

There are fewer mobile considerations for responsive sites, than when supporting a second codebase for a mobile site – which is something like having a mobile version of your site on m.example.com. However, the considerations that do exist are almost never followed.

For Google, it is recommended that you use vary server headers in cases where you are serving different HTML on the same URL. Doing this will tell crawlers that the HTML being served on that URL may vary depending on user agent, such a googlebot or googlebot-mobile.

Making this change will help Google serve the proper cache of the page and it will help Google find mobile optimized content on your site faster. Here’s an example:

GET /page-1 HTTP/1.1 Host: http://www.example.com (...rest of HTTP request headers...)

HTTP/1.1 200 OK Content-Type: text/html Vary: User-Agent Content-Length: 5710 (... rest of HTTP response headers...)

Prioritizing Responsive Design Specific Considerations

Site redesigns are generally one of the more stressful times for any SEO professional. Depending on if the scope of your redesign is full or just cosmetic, and depending on how many other stakeholders are in on the project, what you can get done will vary.

The responsive design specific issues identified above can be usually taken care of in a good requirements gathering phase of the project and wireframe/mockup part of the project. I’ve had instances where it gets a little tough to marry aesthetic, brand, and SEO requirements using responsive design but by really working closely with the designers and other key stakeholders, you can get what everyone needs in without compromising the great aesthetic appeal that a responsive design offers.

The key, like with any redesign, is to make sure that there are clear SEO requirements at the onset of the project and that you work closely with the team on the project throughout the life cycle of the redesign.

Here are a few additional resources on responsive site redesigns:

  • Responsive site redesign…any benefits – This is a pretty interesting thread discussing potential SEO benefits from site redesigns.
  • The SEO of Responsive Web Design – Kristina Kledzik, If you’re curious about how responsive design works, this article is a great explanation that shows how responsive web design can create a great experience no matter what device you’re using.
  • When Responsive Web Design Is Bad For SEO – Bryson Meunier, This article covers some instances where a responsive website redesign may not be a good idea. This article also provides a neat decision tree to help you make the decision if the move is a good idea for your business.

Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries

Google Panda

Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries

Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting about 1.3% of English queries. This would make for the 23rd Panda update since the first Panda algorithm was introduced on February 24, 2011. Since then we had 22 updates both to the algorithm […]

http://searchengineland.com/official-google-panda-update-23-impacting-1-3-of-queries-143271

Need more Personal injury Cases or DUI Cases??

The holiday season is coming up and many attorneys will see a spike in cases due to some basic elements…….

Drunk Driving (Thanksgiving through New Year’s)

  • The period between Thanksgiving and New Year’s is marked by many social occasions that often involve alcohol, including dinners, holiday parties and the like.
  • Clients need to know their limits-and their state’s DUI laws. Can clients legally refuse a breathalyzer test? Do teens and drivers holding commercial licenses face stiffer penalties if they are found guilty of drunk driving?
  • A drunk-driving conviction can have consequences in many parts of a person’s life, including on the job, the cost and availability of automobile insurance and more.

Personal Injury /Auto Accidents (Thanksgiving through New Year’s)

  • More autos will be on the road traveling for the holidays or searching for that perfect present.
  • Trends tell us that there will be more car accidents, motorcycle accidents, etc from the increased holiday road warriors.

When things like this occur, people will be going to GOOGLE and Lawyers.comsearching for an Attorney. In addition, social media sites such as Facebook will be used by those that are looking to get a referral for these situations that occur.

WILL YOU BE FOUND?

SANTA ONLY COMES ONCE A YEAR!

How to market a new Law Firm

You have taken the plunge and decided to open the doors of your own firm. Advertising on Lawyers.com and Google is a fantastic way to get attention. In this case, you will want law firm marketing professionals like those at LexisNexis to help design a marketing campaign that will drive appropriate traffic to your website. I recommend a strategic approach to becoming visible. An event at your office, a strong website that is clear and easy to navigate, SEO (Search Engine Optimization), a Blog, Social Media, placement on Facebook, LinkedIn, and Twitter,  and listings in law firm directories such as Martindale and Lawyers.com. We understand the law field and strictly work with Attorneys to help them grow their practice. Our content is developed by former attorneys, paralegals, and copywriters. Please reach out to us so that we can help you achieve higher placement on search engines such as BingYahoo, & of course Google.

Zachary Thompson